If you have been quoted for a custom tattoo and it is more than you expected, you are not alone. It is one of the questions we get asked most, why does bespoke work cost more than picking something off a wall or out of a book? The short answer is that you are paying for a lot more than the time spent with a needle in hand. Here is what that price is actually covering, and why it tends to be worth it in the long run.

Llandudno in the summer is hard to beat. The prom is packed, the sea is finally warm enough to get in, and it is tempting to spend every spare hour outside. If you have just had new work done, or you are planning a tattoo before your summer holidays, that sunshine and seawater can actually work against you. Here is what you need to know about looking after a new tattoo through the summer months, straight from the studio.